Jump to content
  • Welcome to all new and returning Rurlife.com subscribers!
  • Have something on your mind? Sign up today, it's easy and free. Wa want to hear from you!
  • In an effort to combat an increase of attempts by SPAM accounts to sign up, some of them successful, increased security measures are in place. We apologize for the inconvenience to our new members.
Sign in to follow this  

"Michelob Organic Campaign Is Phony Attempt To Play Nice With Farmers"

Recommended Posts

Rurlife.com    12


Perhaps I’m too cynical, but Michelob’s 6 For 6-Pack campaign seems like a misguided way to play nice with farmers. But it’s definitely not impressive.

This is the absolute epitome of virtue signalling. People can go to the store, pick up a pricey 6-pack of organic beer, and enjoy knowing it that it’s helping some general sustainability goal. Woohoo!

But this is literally the most pathetic attempt to “help” anyone. Let’s do some simple math. There are 43,560 square feet in an acre. Michelob is willing to support the transition of 6 square feet for every 6-pack sold. That means they have to sell 7,260 packs of beer to pay for one acre to transition to organic production.

What does that mean for actual farmers? Not much. The average U.S. farm is 234 acres. And that’s fairly small; my family farms about 2,000 acres — and that’s a mid-size farm in our area and crop type. Michelob would have to sell 1,698,840 packs of beer to help an “average” size farmer transition to organic production. (I won’t do the math for my family’s operation because there’s no reason to belabor the point.)

Who do you think is getting the better deal here: American farmers or Michelob?


See the rest here.

What do you think?

  • Like 1

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this